Brand Identity System

Big Night

Event Announcements, Postcards, Social Posts, Save the Date Cards, Wristbands, Food Tickets, Event Map, Large-Scale Signage

Created a comprehensive brand system translating traditional Armenian visual motifs into a contemporary, scalable identity.

The system was designed to maintain cultural authenticity and visual cohesion while unifing all event touchpoints from promotional materials to on-site experiences.

Designed primarily in Illustrator.
Photo-editing in Photoshop.
Final formatting in InDesign.
Photographed outcomes.
Mockups made in Photoshop.

Event Map

Food Tickets

Social Post

Save the Date Cards

Process