Full-Scale Business Identity

One/Third

Business Model Ideation, Brand Identity System, Customer-Facing App, Social Posts, Vendor-Facing Website, Outreach Cards, Name Tags, Merchandise, Physical Brand Applications, Process Book
Brief
Define a relevant problem for directed study. Research it, analyze the subject matter, and visually execute the solution on a high-level. Present your solution and process in a book.
ResponseThis project originates from the observation that while society is more digitally connected than ever, the variety of opportunities for meaningful, face-to-face interaction have significantly diminished. Contemporary life is saturated with platforms that promise community but frequently deliver distraction, comparison, and isolation. Because social media enables constant but superficial access to others, it often replaces embodied interaction with performative visibility.

When positioned as a primary site of connection, social media creates an illusion of connectedness without adequately reducing social isolation. Social media is not inherently the problem, but rather the way we use it; left without intentional boundaries, digital platforms may increase our awareness of others but they hardly foster any true relational depth. Genuine face-to-face interaction plays a critical role in social resilience, psychological well-being, and community cohesion.

In response, this project launches a hybrid network: physical gathering environments that prioritize inclusivity, accessibility, and connection, paired with a deliberately aligned digital platform. It explores business models and design strategies that invite presence, encourage lingering, and support internal reflection and external connection. The social media strategy will not rely on algorithm-driven interaction; instead, it will aim to pique natural curiosity.

Centered on community expression and well-being, the final form of this thesis aims to demonstrate how we can authentically reconnect. It reframes connection not as a vulnerability to shy away from, but as a vital human need to be cultivated naturally, collectively, and with care.

Message Moodboard

Initial Sketches

Visual Language & Business Model 1
Building/branding a community hub, a physical third space that houses free activities for everyone with a digital space to keep people informed about activites and happenings.

Explored an app or a website and started drafting blueprints for the physical space.





Pivotal Switch
I cannot build a building and plenty already exist, creating a hub is one thing, but how could we turn existing spaces into a hub?

What stops any place from being a third space? 
How do we invite more connections into everyday spaces? 
How does something that’s unknowingly everywhere become apparent?
What if many places were a present third space under one identity?
Explorative Sketches

Business Model 2

A nomadic network rooted in an app that connects you to events, then gets you off your phone and around people doing things!! 

One/third is a travelling community curator and activity finder; we use existing businesses location to host events and our app to share information about these events are all curated around increasing well-being. The best part is that it works just as well with a friend or completely solo. 

Visual Language

A flexible mascot, Trio.

A color palette that represent the tone of the brand, staying bold, lively, and sincere without overtaking the message.

These categorical colors keep identification easy and consistent throughout the app.


The AppHomepage: upcoming One/Third events in chronological order.

Journal: for recording experiences at events as well as the connections you made there. 

Connections: saved profiles be viewed at any time in the connections page.

Profile: how you show up to others.

Map: discover partner locations for revisiting favorites or getting a glimpse of what they are like.


Additional App Components

Social Posts

Social Stories

AR Application in SocialsTrio is more than a mascot, in this branding strategy he wants to be at events, you'll always see him popping up at different events.

Even though, he's not the most talkative, he just loves to be there.

Outreach Cards that Leads to a Vendor-Facing Website

Trio Application in Real Life

Physical Touchpoints

Process BookComing soon!